Premier Padel's new broadcast agreement, announced earlier this month, secures coverage across 180 territories through a combination of traditional broadcasters and streaming platforms. It's the largest media rights deal in padel history, and its implications extend far beyond television.
The Numbers
The deal is reported to be worth approximately €50 million over four years, a fivefold increase on the previous arrangement. DAZN retains primary streaming rights globally, while ESPN picks up coverage in the Americas, Sky Sports in the UK and Ireland, and Movistar+ in Spain.
Why It Matters
Television money changes the economics of professional padel. Higher broadcast fees mean larger prize pools, better event production, and — critically — the ability to invest in growing the sport in new markets. The deal specifically earmarks funds for development in Asia-Pacific, North America, and Africa.
For players, the financial impact is direct. Prize money across the Premier Padel tour increases by 40% in 2026, with the total prize pool across all events exceeding €15 million for the first time.
The Viewing Experience
Production quality has been a focus. The new deal includes commitments to enhanced camera angles (including overhead and behind-glass perspectives), real-time statistics overlays, and improved commentary teams with former players in analyst roles.
For viewers in New Zealand and Australia, DAZN's streaming platform provides access to all events with on-demand replay. Live coverage of European events will typically fall in the early morning NZ time, with replays available from midday.